Monthly archive for December2016

A Fresh Look at LinkedIn Marketing

A Fresh Look at LinkedIn Marketing

Recently I am being approached more frequently by clients asking what benefits they can get from LinkedIn advertising? How does it work? How effective is it as part of their marketing strategy? Briefly, Industry uses the demographic targeting features on LinkedIn to identify relevant prospects….

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GDPR – What it is, how it affects you and what to do about it

GDPR – What it is, how it affects you and what to do about it

With around a year to go until General Data Protection Regulation (GDPR) is scheduled to come in to effect in May 2018, businesses across Europe are gearing up during the current transition period, which began on 27th April 2016. As with many EU-wide regulations, the…

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