Monthly archive for April2017

Sales vs Marketing: who owns lead generation?

Although it may sound obvious, have you ever stopped to think who should own the lead generation activity in your company? Our experience, supported by the latest research into B2B lead generation and nurturing, suggests that over 50% of businesses have no formal process in…

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What’s an email worth?

What’s an email worth?

You may have missed it, but as of the 27th March, the price of a first class stamp has risen to 65 pence, or 98 pence for a large first class letter, and a second class stamp to 56 pence, or 76 pence for a…

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