Monthly archive for February2018

Full House!

Event Recruitment Made Easy The most important part of organising any event, be it a red-carpet soiree or a webinar, is making sure people turn up. Without guests or delegates, an event is merely something that was. Over the years, Industry has recruited guests and…

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Keeping the message fresh: why it’s important

Industry has been working with Cranfield University for many years generating registrations for their executive education taster events which are a key sales channel for their courses. If too few people turn up to the events, then their targets for course sign ups tend to…

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Lead generation: this time it’s personal

Sometimes it’s easy to get blasé about lead generation. Without sounding too arrogant, it’s all a little bit easy. We take a brief. We deliver the campaign. We generate leads. Simple. Some of those campaigns generate sales pipelines that run into the millions. But every…

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