Spam, spam, spam and more spam…

One of the risks of working in email marketing is being bundled in with a host of unscrupulous, speculative prospectors who target nobody in particular with a message of no interest or relevance to anyone. We are, of course, talking about spammers. One of our…

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Convertible leads

A lot of our clients approach us wanting to solve the same problem; they want leads that will turn into appointments and then into sales. While it is straightforward to generate leads, getting in front of these leads can prove somewhat of a challenge. At…

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Missed the party? Let me tell you all about it…

When it comes to event recruitment, there are two significant factors you should consider long before the big day. First and foremost, you need to make sure you’re inviting the right people, but of almost equal importance is the timing. A few years ago, a…

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Translating Success: Campaigns that work all around the world

One of our clients is a multinational provider of professional services. They’re up and coming in their field and they’ve worked hard to grow their reputation in an area where the established “Big 4” have dominated for decades. When they originally came to us last…

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I Love the Public Sector

Recently we’ve run a number of campaigns targeting the public sector. And, excuse the pun, a lot of these campaigns start out as hospital passes. Quite often our client has tried these campaigns internally or with other agencies and have got very little traction. But…

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Big Event, Big Success

We’ve been working with CA Technologies for a long time – over 15 years so far – on a wide array of campaigns and projects. Having such a long-standing client is, of course, fantastic. You get to know their products and processes inside out, build…

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Full House!

Event Recruitment Made Easy The most important part of organising any event, be it a red-carpet soiree or a webinar, is making sure people turn up. Without guests or delegates, an event is merely something that was. Over the years, Industry has recruited guests and…

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Keeping the message fresh: why it’s important

Industry has been working with Cranfield University for many years generating registrations for their executive education taster events which are a key sales channel for their courses. If too few people turn up to the events, then their targets for course sign ups tend to…

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Lead generation: this time it’s personal

Sometimes it’s easy to get blasé about lead generation. Without sounding too arrogant, it’s all a little bit easy. We take a brief. We deliver the campaign. We generate leads. Simple. Some of those campaigns generate sales pipelines that run into the millions. But every…

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To call, or not to call…

To call, or not to call…

Is there a case for keeping telephony resources in house? At Industry, we work both ways. We’ve partnered with telemarketers to follow up on the leads from many of our successful campaigns and we’ve run email campaigns for clients with their own telephony resource. The…

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