The Hollywood Effect: Events – Private Premieres!

Getting 100 plus prospects in the same room isn’t easy, even if you have something their business might benefit from, or have a necessity for. It could be that your latest proposal is of interest, and maybe it would be good for the prospects to…

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More than just filler…

More than just filler…

Sometimes, the enormity of what one can achieve when putting pen to paper is lost in the everyday nature of the task itself. When I started working as a copywriter it was for a company that sold websites, largely to tradespeople, but to pretty much…

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How to avoid poorly qualified meetings

How to avoid poorly qualified meetings

It’s never really a big surprise to hear from clients who’ve had bad experiences using appointment setting agencies. These are clients who have seen their beautifully crafted HTML content disappear into spam filters; clients who have been rewarded for their investment with lists of leads…

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The attention span of….. ooh look! Fish food!

The attention span of….. ooh look! Fish food!

Apparently, when it comes to email, you have the attention span of a goldfish… me too, according to the studies and white papers bandied about on this subject of over the last couple of years. The research says that if you’re not engaged within the…

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Sales vs Marketing: who owns lead generation?

Although it may sound obvious, have you ever stopped to think who should own the lead generation activity in your company? Our experience, supported by the latest research into B2B lead generation and nurturing, suggests that over 50% of businesses have no formal process in…

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What’s an email worth?

What’s an email worth?

You may have missed it, but as of the 27th March, the price of a first class stamp has risen to 65 pence, or 98 pence for a large first class letter, and a second class stamp to 56 pence, or 76 pence for a…

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A Fresh Look at LinkedIn Marketing

A Fresh Look at LinkedIn Marketing

Recently I am being approached more frequently by clients asking what benefits they can get from LinkedIn advertising? How does it work? How effective is it as part of their marketing strategy? Briefly, Industry uses the demographic targeting features on LinkedIn to identify relevant prospects….

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GDPR – What it is, how it affects you and what to do about it

GDPR – What it is, how it affects you and what to do about it

With around a year to go until General Data Protection Regulation (GDPR) is scheduled to come in to effect in May 2018, businesses across Europe are gearing up during the current transition period, which began on 27th April 2016. As with many EU-wide regulations, the…

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How to Host a Successful Event

How to Host a Successful Event

Hosting a successful event, and by successful we mean well attended by the right people, typically involves a great deal of hard work. Blanket emails. Postal mailings. Telesales. You try everything to ensure a decent attendance. It’s a long and costly process, but there is…

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Don’t mention the ‘C’ word…

It’s official. It really is the countdown to Christmas! As a business, you might be thinking about gifts to say ‘thank you’ to your customers for the work they have given you over the year. But what about your prospects? Sending them a Christmas card…

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