Marketing automation? Don’t make me laugh!

Marketing automation. It’s one of those ideas that I disagree with on every level. As with any trend in marketing, automation has become seen as something necessary simply because it’s there and everyone else is doing it, or at least they’re trying to. But once…

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Is cold-calling dead?

In today’s climate, where budgets are scrutinised and ROI is more important than ever before, having agents sat on the phone methodically ploughing through call lists makes little or no sense. It’s expensive. It’s slow. It’s a major drain on your marketing budget. And you’re…

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Help! I need to generate new leads

In the last few months, we have been running a series of complimentary lead and appointment setting workshops. In the sessions, we distilled all the key learnings we have gained as a result of working with leading brands like Vodafone, IBM, Iron Mountain, CA and…

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Why I hate social media marketing and the reason it doesn’t work

The web seems to be full of articles of hints, tips and tricks on how to get your message re-tweeted, your posts liked on Facebook and ways to win business on LinkedIn. But in the world of B2B marketing does any of it consistently generate…

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Does your agency just say the same thing as everyone else?

It’s long been our opinion that a lot of agencies are simply saying the same thing as everyone else out there. This has been confirmed in a recent survey by Man Bites Dog that states 75% of thought leadership content is unoriginal (to read the…

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