Don’t mention the ‘C’ word…

It’s official.

It really is the countdown to Christmas!

As a business, you might be thinking about gifts to say ‘thank you’ to your customers for the work they have given you over the year. But what about your prospects?

Sending them a Christmas card is a nice touch, and helps keep you and your business front of mind.

So time for the big question: post or email?

Whilst digital printing has enabled businesses to print and personalise cards at a lower price, the cost of fulfilment and postage continues to increase, with the average spend reported to be somewhere between £1 and £2 per mailer sent.

Email, on the other hand, allows you to reach your audience at a far lower cost. Done well, it can also provide you with a great deal of intelligence that direct mail cannot.

For example, an email campaign will highlight:

  • Replies from your contacts. Because email is so ubiquitous, it’s easy for prospects to tap out a quick reply.
  • Email bounces so your team know which prospects to call in order to check they have the right contact details.
  • Auto replies to let you know which contacts are on holiday, or those who have left the business (and in some cases who has replaced them).

With a vast array of templates that are easily customisable, showcasing a professional corporate image couldn’t be easier – from personalised emails to animated cards there’s plenty of options available.

To find out more on Christmas ecards give us a call on 01635 884 808 or email me at