Case Study: Cranfield School of Management

Cranfield School of Management, part of Cranfield University, is one one of the oldest business schools in Europe and a world leader in management education and research.

The Challenge:

Cranfield School of Management wanted to promote its Business Growth Programme – aimed at owner-managers to help them improve business performance.

To promote the programme, Cranfield School of Management regularly hold ‘Business Growth
Forums’ for owner-managers to attend in order to find out more about the course and ask any questions they may have.

The Campaign:

The aim of the campaign was to encourage owner-managers to register for a Business Growth Forum via email.

Registrations were then called and qualified, with 1-2-1 appointments set up with business owners who were keen to learn more about the course.

The Results:

Using Events Plus, we helped generate over 300 registrations for the autumn series of events, including over 20 1-2-1 appointments with owner-managers, many of whom went on to register for the programme.

Sharon Kennedy at Cranfield School of Management said: “For over 18 months, Industry has been embedded into the team at Cranfield. They know our product and care about the results. They go over and above what is expected in order for us to reach our goals.

“They are professional and able to react quickly. They are experts at what they do. We could never replicate their service ourselves. The relationship has grown stronger and for supplier relationships that sometimes go off the boil or become a little complacent, this is a pleasant change. A great team of people and well worth the investment which has been recouped easily by the additional business that they have brought in”.

We continue to work with Cranfield School of Management, and are still delivering high volumes of registrations for their events.

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