Case Study: Logi Analytics

Logi Analytics supports over 1,700 companies creating genius analytic applications that are purpose-built to users’ unique roles and skills, and delivered in the apps they already rely on.

The Challenge:

Logi wanted to target OEMs (original equipment manufacturers) who may be looking to incorporate embedded analytics into their product.

The Campaign:

Logi provided Industry with a dataset of 3,000 senior decision makers within OEM companies in the UK and across EMEA to use in the campaign.

Industry wrote to the prospects to offer them an advanced look a white paper – ‘The State of Embedded Analytics’ – that would enable them to assess impact of embedded analytics and how to implement if appropriate.

If interested, prospects could reply back to the email to receive a copy of the white paper.

The Results:

The campaign generated over 200 requests for the white paper from companies like Sage, Virgin Media, IBM, BT, Amazon and Samsung.

Mieke Groeneveld, EMEA Marketing Manager at Logi said “Industry is responsive, quick and very customer focussed. Industry operate as a real extension of the team”.

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