Tag archive for Marketing ROI

Sales vs Marketing: who owns lead generation?

Although it may sound obvious, have you ever stopped to think who should own the lead generation activity in your company? Our experience, supported by the latest research into B2B lead generation and nurturing, suggests that over 50% of businesses have no formal process in…

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How to Host a Successful Event

How to Host a Successful Event

Hosting a successful event, and by successful we mean well attended by the right people, typically involves a great deal of hard work. Blanket emails. Postal mailings. Telesales. You try everything to ensure a decent attendance. It’s a long and costly process, but there is…

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Marketing automation? Don’t make me laugh!

Marketing automation. It’s one of those ideas that I disagree with on every level. As with any trend in marketing, automation has become seen as something necessary simply because it’s there and everyone else is doing it, or at least they’re trying to. But once…

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Is cold-calling dead?

In today’s climate, where budgets are scrutinised and ROI is more important than ever before, having agents sat on the phone methodically ploughing through call lists makes little or no sense. It’s expensive. It’s slow. It’s a major drain on your marketing budget. And you’re…

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Why I hate social media marketing and the reason it doesn’t work

The web seems to be full of articles of hints, tips and tricks on how to get your message re-tweeted, your posts liked on Facebook and ways to win business on LinkedIn. But in the world of B2B marketing does any of it consistently generate…

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