Spam, spam, spam and more spam…

One of the risks of working in email marketing is being bundled in with a host of unscrupulous, speculative prospectors who target nobody in particular with a message of no interest or relevance to anyone. We are, of course, talking about spammers. One of our…

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Convertible leads

A lot of our clients approach us wanting to solve the same problem; they want leads that will turn into appointments and then into sales. While it is straightforward to generate leads, getting in front of these leads can prove somewhat of a challenge. At…

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Missed the party? Let me tell you all about it…

When it comes to event recruitment, there are two significant factors you should consider long before the big day. First and foremost, you need to make sure you’re inviting the right people, but of almost equal importance is the timing. A few years ago, a…

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Translating Success: Campaigns that work all around the world

One of our clients is a multinational provider of professional services. They’re up and coming in their field and they’ve worked hard to grow their reputation in an area where the established “Big 4” have dominated for decades. When they originally came to us last…

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Full House!

Event Recruitment Made Easy The most important part of organising any event, be it a red-carpet soiree or a webinar, is making sure people turn up. Without guests or delegates, an event is merely something that was. Over the years, Industry has recruited guests and…

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The Hollywood Effect: Events – Private Premieres!

Getting 100 plus prospects in the same room isn’t easy, even if you have something their business might benefit from, or have a necessity for. It could be that your latest proposal is of interest, and maybe it would be good for the prospects to…

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More than just filler…

More than just filler…

Sometimes, the enormity of what one can achieve when putting pen to paper is lost in the everyday nature of the task itself. When I started working as a copywriter it was for a company that sold websites, largely to tradespeople, but to pretty much…

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The attention span of….. ooh look! Fish food!

The attention span of….. ooh look! Fish food!

Apparently, when it comes to email, you have the attention span of a goldfish… me too, according to the studies and white papers bandied about on this subject of over the last couple of years. The research says that if you’re not engaged within the…

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What’s an email worth?

What’s an email worth?

You may have missed it, but as of the 27th March, the price of a first class stamp has risen to 65 pence, or 98 pence for a large first class letter, and a second class stamp to 56 pence, or 76 pence for a…

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