One of the risks of working in email marketing is being bundled in with a host of unscrupulous, speculative prospectors who target nobody in particular with a message of no interest or relevance to anyone. We are, of course, talking about spammers. One of our…
Although it may sound obvious, have you ever stopped to think who should own the lead generation activity in your company? Our experience, supported by the latest research into B2B lead generation and nurturing, suggests that over 50% of businesses have no formal process in…
It’s official. It really is the countdown to Christmas! As a business, you might be thinking about gifts to say ‘thank you’ to your customers for the work they have given you over the year. But what about your prospects? Sending them a Christmas card…
Marketing automation. It’s one of those ideas that I disagree with on every level. As with any trend in marketing, automation has become seen as something necessary simply because it’s there and everyone else is doing it, or at least they’re trying to. But once…
The web seems to be full of articles of hints, tips and tricks on how to get your message re-tweeted, your posts liked on Facebook and ways to win business on LinkedIn. But in the world of B2B marketing does any of it consistently generate…
It’s long been our opinion that a lot of agencies are simply saying the same thing as everyone else out there. This has been confirmed in a recent survey by Man Bites Dog that states 75% of thought leadership content is unoriginal (to read the…