Archive for Uncategorised

The attention span of….. ooh look! Fish food!

The attention span of….. ooh look! Fish food!

Apparently, when it comes to email, you have the attention span of a goldfish… me too, according to the studies and white papers bandied about on this subject of over the last couple of years. The research says that if you’re not engaged within the…

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What’s an email worth?

What’s an email worth?

You may have missed it, but as of the 27th March, the price of a first class stamp has risen to 65 pence, or 98 pence for a large first class letter, and a second class stamp to 56 pence, or 76 pence for a…

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A Fresh Look at LinkedIn Marketing

A Fresh Look at LinkedIn Marketing

Recently I am being approached more frequently by clients asking what benefits they can get from LinkedIn advertising? How does it work? How effective is it as part of their marketing strategy? Briefly, Industry uses the demographic targeting features on LinkedIn to identify relevant prospects….

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GDPR – What it is, how it affects you and what to do about it

GDPR – What it is, how it affects you and what to do about it

With around a year to go until General Data Protection Regulation (GDPR) is scheduled to come in to effect in May 2018, businesses across Europe are gearing up during the current transition period, which began on 27th April 2016. As with many EU-wide regulations, the…

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