Privacy Policy – email campaigns

Key details

Identity of the controller

Ideas Industry (Reading) Ltd, registered in England under company number 06253213.
Address: Oxford House, 12-20 Oxford Street, Newbury, RG14 1JB.

Data Protection Officer (DPO)

The following means of contacting the DPO may be used to make a request under the rights guaranteed by the UK GDPR or other applicable data protection and privacy laws:

Tel: 01635884808

Categories of Personal Data

Where a name or job title may be used to identify a living human being (“data subject”) in relation to a business email address, the following categories of information directly or indirectly identifying that person may be processed: Name, job title and company, work contact details, records of emails opened with images enabled, records of hyperlinks clicked on in emails, IP addresses used to engage with emails, replies sent to emails, content submitted in forms linked to from emails.

Purposes and Basis of Processing

Personal data is processed for the purpose of targeting and personalising marketing messages, and delivering them to the data subject in order to prospectively market products and services of the data controller’s clients in pursuit of the commercial interests of both the data controller and its client. The personal data listed above is processed in accordance with Article 6(1)(f) of the UK GDPR, in pursuit of the legitimate interests detailed in this section. The data controller’s and its client’s legitimate interests are balanced with the fundamental rights and freedoms of data subjects by the provision of compliant transparency and disclosure notices, a clear, simple and effective means of opting out of further marketing messages, and the appointment of a Data Protection Officer who is available to fulfil any lawful request from a data subject.

Data Retention

Personal data is retained for the purposes above, for a period of 12 months following the last recorded engagement.

Data Subject Rights

The data subject has the right to request access to, rectification of, erasure of, and restriction to the processing of their personal data, as well as to object to its processing, and to the portability of that data. At any time, the data subject has a right to lodge a complaint with the Information Commissioner’s Office in the United Kingdom.