Tag archive for B2B Marketing

How to avoid poorly qualified meetings

How to avoid poorly qualified meetings

It’s never really a big surprise to hear from clients who’ve had bad experiences using appointment setting agencies. These are clients who have seen their beautifully crafted HTML content disappear into spam filters; clients who have been rewarded for their investment with lists of leads…

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Sales vs Marketing: who owns lead generation?

Although it may sound obvious, have you ever stopped to think who should own the lead generation activity in your company? Our experience, supported by the latest research into B2B lead generation and nurturing, suggests that over 50% of businesses have no formal process in…

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How to Host a Successful Event

How to Host a Successful Event

Hosting a successful event, and by successful we mean well attended by the right people, typically involves a great deal of hard work. Blanket emails. Postal mailings. Telesales. You try everything to ensure a decent attendance. It’s a long and costly process, but there is…

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Don’t mention the ‘C’ word…

It’s official. It really is the countdown to Christmas! As a business, you might be thinking about gifts to say ‘thank you’ to your customers for the work they have given you over the year. But what about your prospects? Sending them a Christmas card…

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Marketing automation? Don’t make me laugh!

Marketing automation. It’s one of those ideas that I disagree with on every level. As with any trend in marketing, automation has become seen as something necessary simply because it’s there and everyone else is doing it, or at least they’re trying to. But once…

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Is cold-calling dead?

In today’s climate, where budgets are scrutinised and ROI is more important than ever before, having agents sat on the phone methodically ploughing through call lists makes little or no sense. It’s expensive. It’s slow. It’s a major drain on your marketing budget. And you’re…

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Help! I need to generate new leads

In the last few months, we have been running a series of complimentary lead and appointment setting workshops. In the sessions, we distilled all the key learnings we have gained as a result of working with leading brands like Vodafone, IBM, Iron Mountain, CA and…

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Why I hate social media marketing and the reason it doesn’t work

The web seems to be full of articles of hints, tips and tricks on how to get your message re-tweeted, your posts liked on Facebook and ways to win business on LinkedIn. But in the world of B2B marketing does any of it consistently generate…

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Does your agency just say the same thing as everyone else?

It’s long been our opinion that a lot of agencies are simply saying the same thing as everyone else out there. This has been confirmed in a recent survey by Man Bites Dog that states 75% of thought leadership content is unoriginal (to read the…

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