Tag archive for email marketing

How to avoid poorly qualified meetings

How to avoid poorly qualified meetings

It’s never really a big surprise to hear from clients who’ve had bad experiences using appointment setting agencies. These are clients who have seen their beautifully crafted HTML content disappear into spam filters; clients who have been rewarded for their investment with lists of leads…

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Don’t mention the ‘C’ word…

It’s official. It really is the countdown to Christmas! As a business, you might be thinking about gifts to say ‘thank you’ to your customers for the work they have given you over the year. But what about your prospects? Sending them a Christmas card…

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Help! I need to generate new leads

In the last few months, we have been running a series of complimentary lead and appointment setting workshops. In the sessions, we distilled all the key learnings we have gained as a result of working with leading brands like Vodafone, IBM, Iron Mountain, CA and…

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Does your agency just say the same thing as everyone else?

It’s long been our opinion that a lot of agencies are simply saying the same thing as everyone else out there. This has been confirmed in a recent survey by Man Bites Dog that states 75% of thought leadership content is unoriginal (to read the…

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