Tag archive for lead nurturing

May152017
Comments Off on How to avoid poorly qualified meetings
How to avoid poorly qualified meetings

How to avoid poorly qualified meetings

  • Posted by Falon Whiteley

It’s never really a big surprise to hear from clients who’ve had bad experiences using appointment setting agencies. These are clients who have seen their beautifully crafted HTML content disappear into spam filters; clients who have been rewarded for their investment with lists of leads…

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Apr142017
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Sales vs Marketing: who owns lead generation?

  • Posted by Falon Whiteley

Although it may sound obvious, have you ever stopped to think who should own the lead generation activity in your company? Our experience, supported by the latest research into B2B lead generation and nurturing, suggests that over 50% of businesses have no formal process in…

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